WELCOME

This is a space for the people, stories, and the vision behind my work. Sometimes in Florence, sometimes on the road. Here you’ll find inspiration, tips, and behind-the-scenes insights from my portrait sessions, wedding days, and the creative direction involved in commercial and brand identities.

This is where I deconstruct the process and provide a roadmap - from preparing for a first studio session to building a brand retainer or navigating the streets of Florence. I share how I build visual identity, along with practical advice on how to show up as yourself in front of the lens.