Jewellery is Personal- especially to me!
My connection to jewellery began long before I started photographing it.
In 2011, I moved to Italy to study enameling in Certaldo, a small medieval town about an hour from Florence. The plan was straightforward: three months abroad, then back to New York, where I had been assisting an alternative process photographer. What followed was something else entirely.
While in Tuscany, I discovered Alchimia Contemporary Jewellery School — and my direction changed completely. Three years of studying contemporary jewellery design, earning my BFA, and immersing myself in materials, concept development, and the extraordinary level of craft that goes into creating wearable art. That period transformed not just what I knew, but how I see.
I understand the hours spent perfecting a setting. The careful selection of a stone. The repeated refinement of a texture until it reads exactly as intended. I know how personal the process can be, because I have lived it. When I eventually returned to photography, I realised I wanted to tell visual stories — and jewellery became the natural place where my two worlds converge.
Fifteen years later, I am still here in Florence, working with designers, independent brands, and artists to create imagery that captures more than how a piece looks. I aim to honour the craftsmanship, emotion, and intention behind every work.
Why Jewellery Photography Demands a Different Approach
Jewellery is among the most technically demanding subjects to photograph well. It is small, highly detailed, and often reflective — and every imperfection the maker agonized over will show up on camera just as readily as every detail they are proud of. Getting it right requires precise attention to fine surface detail, the behavior of light on metal, the depth and brilliance of gemstones, accurate color representation, and the relationship between texture and material. Composition and styling must be intentional. Nothing is incidental. Your clients are looking closely — often zooming in before committing to a purchase. The images you use must give them the confidence to do so.
Understanding the Maker's Perspective
My background in jewellery design means I approach these sessions differently from a photographer who encounters only the finished object. I understand what it means to spend hours at the bench. The emotional weight of handmade work. The distinction between a brushed and a polished finish, and why that distinction matters to your brand. How light interacts with different materials. Which details define a piece — and which details define you as a maker. That understanding informs every decision I make on a shoot: the angle, the light source, the styling, the pace. It is the difference between photographing an object and photographing work.
A Complete Visual Identity, Not Just Product Shots
Clean e-commerce imagery is essential — but it is only one part of what a jewellery brand needs today. Alongside precise white-background product photography, strong brands build visual worlds: editorial campaigns, lifestyle imagery, macro detail shots, social content, website visuals, collection launches, and behind-the-scenes storytelling. Each of these serves a different purpose, and together they create the emotional context that transforms a viewer into a client.
People do not simply buy jewellery. They connect with what it represents, how it was made, and how it makes them feel. Photography is how that story is told before a single word is read.
My Approach
My work sits at the intersection of technical precision and considered storytelling. The images I create are elegant — timeless in feel, never trend-dependent. Clean, with the craftsmanship always at the centre. Editorial in sensibility, visually elevated without feeling distant. And always authentic to the brand identity of the maker I am working with.
Every shoot is built around your work, your audience, and what you are trying to say.
Who I Work With
My clients range from independent designers and contemporary jewellery artists to established luxury brands, e-commerce businesses, and makers preparing for collection launches, wholesale catalogues, magazine submissions, and social media campaigns. What they share is a commitment to craft — and an understanding that the images representing their work should reflect that same standard.
What the Process Looks Like
Every project begins with a conversation. We'll discuss your brand aesthetic, where the images will be used, the quantity of pieces involved, styling preferences, creative direction, and whether model or lifestyle elements are needed. From there, I put together a shoot plan built around your vision and your timeline.
A few things to keep in mind as you prepare:
Bring your pieces clean and polished. Surface marks, fingerprints, and residue are all visible on camera. While minor retouching is part of the process, pieces that arrive ready for the lens look more natural in the final images — and reduce the time and cost of post-production.
Pack with care. If a piece is delicate or has any loose elements, package it accordingly and let me know in advance. Arriving at a shoot with damaged work is a situation we can usually prevent together.
Communicate your deadline early. I understand the reality of the maker's calendar — the gap between a piece leaving the bench and needing to go live is often very short. If you're working to a tight turnaround, tell me as soon as you know. The earlier I'm aware, the more I can do to make it work.
Why It Matters
You have already invested an enormous amount into creating your work — in time, in skill, in material. Professional photography ensures that investment is visible. It also gives you the opportunity to see your pieces as your clients will: with the distance and clarity of a considered image. Strong imagery builds trust before a purchase is made. It elevates your website, strengthens your social presence, supports relationships with stockists and retailers, and creates the visual coherence that distinguishes a brand from a product listing.
Your jewellery reflects the artistry behind it. Your imagery should do the same.
Let’s Create Something Beautiful
From a first collection to an established brand, I'd love to make images that feel intentional, elevated, and true to your work. Having spent years on both sides — as a jewellery designer and now as a photographer — I understand how much these pieces mean to you. And I'd love to help tell their story.
